I reached out to live chat software company, Tagove, to weigh in on why. Tagove provides companies with video and voice chat communication tools, real-time browser activity tracking, screen sharing (for when a customer has a specific question, on any given page), and a CRM tool to track leads and pick up chats where they left off last. Tagove has clients like Citibank, Upwork, and other well-known companies that require constant positive communication with customers.

Source: The Power Of Live Chat: 5 Surprising Statistics That Show How Consumers Want Their Questions Answered | Inc.com

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