The most important goal of a company looking to increase its number of advocates is to create a superior product; the second most important goal is creating superb customer service. Customers are more likely to engage in advocacy programs if they are perpetually satisfied with a business. Additionally, companies should have plenty of outlets for customers to share their positive experiences; social media accounts are crucial, especially those most common with the company’s audiences. Finally, businesses should have ample service channels, including feedback portals and live chats, perhaps through a service like Tagove.

Source: The Difference Between Advocates And Influencers (And Why You Need Both)

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