As a business organization, it is your job to promote and advertise your service and product to the moon and back. Similarly, the responsibility is also on you to make sure that the buyers, (the people who use your products and services regularly), put in a good word for you at all times. These cheerleaders are termed as “Brand Advocates” and they play a very vital role in company growth. In fact, when you focus your efforts towards developing brand advocates, you will see an increase in your company reach because people love to be a part of the brands they love, and want to share their experiences with those around them.

Source: Brand Advocacy: 9 Ways to Turn Your Customers Into Advocates | Growth Marketing Conference