Eight marketing experts answer the question: What role does blogging play in your digital marketing campaign(s) and how do you foresee its role changing over the next 1-2 years? There’s no doubt that blogging has exploded since ‘web blogs’ first started appearing on the internet. Blogging has changed the way that many companies do business. But how exactly is blogging being used by the professionals and what does the future hold? Eight blogging and marketing experts share their answers.