Development of internet based communication channels is still an ongoing process, and every single year we witness the emergence of new systems or breakthroughs in this regard, especially to cater customer-service needs. However, some say, the revolutionary WebRTC  has all the telltale signs of being the next biggest thing that the internet community can implement to make life easier. This free to use and open-source innovation allows website browsers to communicate with each other on a real-time basis by implementing the usage of JavaScript APIs and HTML5, thus giving greater opportunities to companies to exploit.

Source: How WebRTC Has the Potential to Revolutionize Customer Support