For all the businesses, whether it’s a B2B or B2C business, putting your customer at the core of your business is more crucial than ever. Today, becoming customer-centric is important because customers have the power to spread their words, share their opinions through review sites, know about new products or services and explore their best options. The empowered customer presents a significant challenge for business. Failing to notice the mark can make your sales; harm your reputation and break customer trust. Whereas once you start engaging customers in a different aspect of your business, the rewards can be remarkable.